As we enter the predicted roaring twenties most people are looking forward to having many more positive moments in their life. It is a little surprising to talk about the subject of life insurance and positivity but the success of the fintech disruptor YuLife shows that surprising things can happen when you take a fresh look at a tired, old product.
YuLife’s innovative platform provides traditional life assurance but brings it alive with gamification, prizes, competitions and education. These are features that belong more in a TV quiz show but they are provoking similar passion with employees.
YuLife enters into a genuine partnership with the employer and its workforce; providing competitive rates, many add-ons and encourages (and rewards) healthier behaviour.
Its clear social purpose to provide life cover, improve wellbeing and shake up the actuarial view of life expectancy also resonates with the modern customer who wants to know not just what a company does but how they do it.
Our clients are delighted with the impact on their employees, investors are happy with the growing valuation of the business and employees are happy spending their prizes with relish.
All quiz shows need a great host and all things Yulife are watched over by Yugi, their giraffe mascot.
